Affinity diagramming is a participatory method where concepts written on cards are sorted into related groups and sub-groups. The original intent of affinity diagramming was to help diagnose complicated problems by organizing qualitative data to reveal themes associated with the problems.
Existing items and new items identified by individuals are written on cards or sticky notes which are sorted into categories as a workshop activity. Affinity diagramming can be used to:
Building an affinity diagram is a way to interpret customer data and: